HealthKart – Influencer Management Role – Marketing (2-6 yrs) Delhi NCR/Gurgaon/Gurugram (Online/Digital marketing) | Jobs in India |
HealthKart – Influencer Management Role – Marketing (2-6 yrs) Delhi NCR/Gurgaon/Gurugram (Online/Digital marketing) | Jobs in India |
Job title: HealthKart - Influencer Management Role - Marketing (2-6 yrs) Delhi NCR/Gurgaon/Gurugram (Online/Digital marketing)
Company:
Expected salary
Location Delhi - Gurgaon, Haryana
Location New Delhi, Delhi
Job date Mon, 16 Nov 2020 01:49:46 GMT

Job description: Influencer Management:- Device and execute end-to-end Influencer marketing strategy for the brand- Identify, build and maintain a working relationship with repertoire of Influencers - Paid as well as barter - Design and execute campaigns with influencers around calendared fitness events- Competitive benchmarking around influencer activations to maintain maximum share of voice for the brand on social media- Review and upgrade the influencer associations on a periodic basis performance metrics of social media engagement and traffic- Work on a business model to work with the influencers to optimize the results through the association on a long term basis- Track and maintain a repository of all influencer campaigns and deliverablesSocial Media management:- Manage the execution of content hosting through brand handles on different social media handles- Engage with customers on organic content to drive positive sentiment around the brand/campaign- Decipher the analytics of content marketing and leverage the same with the influencer set to drive social media traction for the brandRequired Skills/Background:- Should be from an agency background having dealt with various Influencer campaigns- Good negotiation skills to ensure maximum RoI for the budgets- Should have worked with a mix set of influencers - Category A+, A, B, Micro- Understand nuances of working with influencers on different platforms - Yoututbe, Instagram, Tik Tok- Should have 2-5 years of experience in Influencer marketing- Excellent communication skills- Bachelors/PG in marketingGood to have Skills:- Social media reputation management- Experience with knowledge of short form video platforms such as YT, Instagram and Tik Tok- Project management skills (ref:updazz.com)

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