Healofy – Manager – Brand Management (2-5 yrs) Bangalore (Marketing & Public Relations) | Jobs in India |
Healofy – Manager – Brand Management (2-5 yrs) Bangalore (Marketing & Public Relations) | Jobs in India |
Job title: Healofy - Manager - Brand Management (2-5 yrs) Bangalore (Marketing & Public Relations)
Company:
Expected salary
Location Bangalore, Karnataka
Location New Delhi, Delhi
Job date Mon, 29 Mar 2021 03:59:13 GMT

Job description: About Healofy :- Healofy is India's Largest Women Social Network which connects millions of women across different stages of life, from getting married, to becoming a mother, and beyond. - The regional-language and community-focused app empowers married Indian women by enabling them to consume relatable information, create content, and showcase their talents and skills. This peer-to-peer platform also enables women to connect and influence each other based on similar language, location, life-stage, as well as interests such as fashion, food, fitness, lifestyle, learning different skill sets, and earning from home. Catering to Indian women across Tier 2, 3 & 4 cities through content in their native language, Healofy offers content on various topics of women's interests in English, Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada and Malayalam.- Clocking over 3 million app downloads, Healofy has successfully created a strong community of over 500,000 Daily Active Users (DAUs), exhibiting industry-leading engagement and retention numbers. The platform also sees 1.5 million+ monthly website visits.- Healofy has raised $9.5 million in funding from Omidyar Network India, a leading investment firm focused on social impact that has backed several content-led models like Dailyhunt, Pratilipi, Vedantu and 1MG; the BabyTree Group (Chinas Largest Parenting Platform, and an IPOd unicorn); BAce Capital - a fund anchored by Alibabas Ant Financial Services Group; and most recently, an undisclosed sum from Hiro Mashita-led Japanese investment firm, M&S Partners.The candidate needs to:- Analyze brand positioning and consumer insights- Shape and communicate our vision and mission- Translate brand elements into plans and go-to-market strategies- Manage a team of marketing/ design people working on brand initiatives- Lead creatives & communication for the brand- Measure and report performance of all campaigns, and assess ROI and KPIs- Monitor market trends, research consumer markets and competitors- activities- Monitor product distribution and consumer reactions- Devise innovative growth strategies- Align the company around the brand's direction, choices and tacticsRead story in the media:- (ref:updazz.com)

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