Executive/Manager – Brand Management (3-6 yrs) Mumbai (Marketing & Public Relations) | Jobs in India |
Executive/Manager – Brand Management (3-6 yrs) Mumbai (Marketing & Public Relations) | Jobs in India |
Job title: Executive/Manager - Brand Management (3-6 yrs) Mumbai (Marketing & Public Relations)
Expected salary
Location Mumbai, Maharashtra
Location New Delhi, Delhi
Job date Sat, 06 Mar 2021 04:10:04 GMT

Job description: Job Description : Brand executive / Brand managerBackground : A channel marketing incumbent is responsible to market the campaigns with accordance to the target audience. Setting and executing the brand strategy for a property/properties to enhance brand performance, brand equity and to achieve the desired reach.Key Responsibilities :Brand planning and Building :- Conceptualizing the brand strategy for the brand/shows and implementing the same in conjunction with the Brand lead- Implement 360-degree activities in order to showcase every property on air to the consumer, advertiser and trade- Support the group head with high quality, timely marketing inputs and implement tactical plans/programs to maximize the value of the brands through launch, growth & sustenance phase- Steering key strategic interventions in regions aimed at driving business objectives.Consumer Research : - Having an analytical mindset for analyzing data and generating insights for the campaign market- Understanding the social and digital ecosystem for consumer researches and campaign managementExecution :- Managing conversations with the media and PR agency and briefing them on the campaign and communication plan- Vendor selection- Preparing a brief for the programming and presentation team- Provide constant support to the Sales team by trade marketing support and product integrationsBudget allocation & cost effectiveness :- Ensure cost savings and increasing perception by maximizing alliances and partnerships- Strike alliances and barter deals to ensure maximum touch points with the consumer- Allocating the budget with accordance to the Brand Lead- Analyzing the value add of the campaignKey Interfaces :Managing interactions with internal & external stakeholdersInternal stakeholders - Channel team, Sales, Distribution, Finance, CommercialExternal stakeholders - Media planning & buying agency, digital agency, creative agencyCompetencies :Competencies required as per our frameworkIdeal Experience ProfileMBA with 2 to 5 years of experience into Media/Non media background. (ref:updazz.com)


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