EC-Council – Specialist – Search Engine Optimization (4-8 yrs) Mumbai (Online/Digital marketing) | Jobs in India |
EC-Council – Specialist – Search Engine Optimization (4-8 yrs) Mumbai (Online/Digital marketing) | Jobs in India |
Job title: EC-Council - Specialist - Search Engine Optimization (4-8 yrs) Mumbai (Online/Digital marketing)
Job description: Role: SEO SpecialistLocation: MumbaiAbout Us:EC-Council is a member-supported professional organization that certifies individuals in various e-business and information security skills. The EC-Council is headquartered in Albuquerque, New Mexico. The EC-Council is known primarily as a professional certification body. It is the owner and creator of the Certified Ethical Hacker (C|EH), along with other cybersecurity credentials, such as Certified Network Defender (C|ND), Certified Chief Information Security Officer (C|CISO), Computer Hacking Forensics Investigator (C|HFI), among many others that are offered in over 145 countries globally. It also operates a series of IT security conferences, such as Hacker Halted, Global CyberLympics, and Takedowncon Learn more about us atwww.eccouncil.org Responsibilities and Duties: - Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns - Track, report, and analyze website analytics and PPC initiatives and campaigns - Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. - Optimize copy and landing pages for search engine marketing - Perform ongoing keyword discovery, expansion and optimization - Research and implement search engine optimization recommendations - Research and analyze competitor advertising links - Develop and implement link building strategy - Work with the development team to ensure SEO best practices are properly implemented on newly developed code - Work with editorial and marketing teams to drive SEO in content creation and content programming - Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.Requirements: - Proven SEO experience - Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. - Solid understanding of performance marketing, conversion, and online customer acquisition - In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) - Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) - Experience with A/B and multivariate experiments - Working knowledge of HTML, CSS, and JavaScript development and constraints - Knowledge of ranking factors and search engine algorithms - Up-to-date with the latest trends and best practices in SEO and SEM - BS/MS degree in a quantitative, test-driven field (ref:updazz.com)
Company:
Expected salary
Location Mumbai, Maharashtra
Location New Delhi, Delhi
Job date Sat, 14 Nov 2020 05:19:20 GMT

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